Strategy Checklist

[ ] Set measurable goals and KPIs for each stage.
[ ] Selected the right platforms.
[ ] Target Audience: Identify pain points, preferences, and behaviors for each stage.
[ ] Mapped out content for each funnel stage.
[ ] Ensure a seamless and persuasive purchasing process.
[ ] Optimize your content for search intent.

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A conversion funnel represents the journey potential customers take from discovering your brand to becoming loyal customers. It’s divided into three key stages: Top of Funnel (ToFu), Middle of Funnel (MoFu), and Bottom of Funnel (BoFu). Each stage requires tailored strategies to guide prospects effectively through their decision-making process. To maximize its impact, this funnel should be planned after developing a clear marketing strategy that aligns with your big goals and keeps you from being stuck with unclear objectives. Don’t have one yet?

1-Top of The Funnel - ToFu

(ToFu) is all about creating awareness and attracting a wide audience. At this stage, the goal is to introduce your brand and spark curiosity. You can achieve this by creating informative blog posts, videos, and social media content that address common industry questions or pain points. It’s also essential to optimize your content for search engines and actively engage on platforms where your audience spends time. Tracking metrics like website traffic and social media engagement helps you gauge how well your content resonates.

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Goals & KPIs	I.e Website visits, impressions, social media shares.
Target Audience	I.e People unaware of your brand but interested in solutions to their problems.
Channels & Platforms	I.e Organic search, social media ads, YouTube.
Marketing Tactics	I.e SEO, Content Marketing.
Content Types & Examples	I.e Blog posts, infographics, social media posts, videos”"5 Ways to Save Money on Marketing”
CTAs	I.e "Read More," "Subscribe Now," "Download Our Free Guide.”

2-Middle of The Funnel - MoFu

(MoFu) focuses on nurturing the interest of those who have shown curiosity about your brand. Here, the aim is to provide valuable insights and build trust with your audience. Strategies like email campaigns with personalized content, hosting webinars, or using retargeting ads help educate prospects and guide them closer to making a decision. To measure success, track metrics such as email open rates, webinar participation, and how many leads advance to the next stage.

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Goals & KPIs	I.e Email open rates, webinar signups, downloads.
Target Audience	I.e Prospects comparing options and researching products or services.
Channels & Platforms	I.e Email marketing, retargeting ads.
Marketing Tactics	I.e Email Campaigns, Webinar, Workshops, Paid Ads
Content Types & Examples	I.e Webinars, case studies, email series, guides “How AI Marketing Tool Increased ROI by 40%”
CTAs	I.e “Sign Up for the Webinar," "Watch the Case Study Video.”

3-Bottom of The Funnel - BoFu

(BoFu) is where you convert prospects into paying customers. At this decision-making stage, the focus is on showcasing the value of your product or service. Tools like product demos, customer testimonials, and special offers can help build confidence and encourage immediate action. Metrics such as sales conversion rates, average order value, and customer acquisition cost help determine the effectiveness of these strategies.

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Goals & KPIs	I.e Conversion rates, number of purchases, demo requests.
Target Audience	I.e Leads ready to make a decision but may need final reassurance or incentives.
Channels & Platforms	I.e Landing pages, direct sales outreach, webinars.
Marketing Tactics	I.e Product Demos/Trials, Customers Testimonails, Sales Follow Up
Content Types & Examples	*I.e Free trials, product demos, customer testimonials.
Example: "Schedule a Demo of [Your Product Name] Today”*
CTAs	I.e "Get a Free Trial," "Schedule a Consultation.”